![]() So, once again, a greater variety of choices actually makes us feel worse.” And to the extent that we engage our imaginations in this way, we will be even less satisfied with the alternative we end up choosing. “The existence of multiple alternatives makes it easy for us to imagine alternatives that don’t exist-alternatives that combine the attractive features of the ones that do exist. In his book, he examines the types of choices we face, the challenges of making choices, how excessive choices make these challenges more difficult, and how to live with expanded choice.īelow are some of the best quotes from The Paradox of Choice. He wrote The Paradox of Choice based on his research and personal experiences with the negative consequences of expanded choice. Schwartz’s work combines psychology and economics. Here are some of the top quotes with explanations. To lift this burden, Schwartz, a professor of social theory and social action, recommends we learn how to better navigate our choices, from groceries to health insurance. In The Paradox of Choice, Barry Schwartz contends that the vast array of choices presented to us leaves us stressed and indecisive. What are the most noteworthy The Paradox of Choice quotes? What do these quotes mean in the context of Schwartz’s book? Like this article? Sign up for a free trial here. Shortform has the world's best summaries and analyses of books you should be reading. This article is an excerpt from the Shortform book guide to "The Paradox of Choice" by Barry Schwartz.
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